March Newsletter

Seven ways to craft stand-out subject lines that get noticed

Email subject lines are akin to front-page newspaper headlines; they’re the first thing your audience sees, so they must grab their attention. But with just 60 characters to play with, getting it right is both an art and a science.

Luckily, we have seven tips for landing the best results.

Should you use emojis in email and social media marketing?

Emojis are the cartoon-like faces and symbols that stare at us from almost every screen. Used to cut through the monotone and ambiguity that online communication often brings with it, they add a colourful pop of meaning or emotion wherever they appear. Effectively, they can reflect the mindset of your potential customer, creating a bond of trust that can lead to sales.

The 80:20 rule – and why it matters for Facebook

Pareto’s Principle states that 80% of consequences come from 20% of causes. Otherwise known as the 80:20 rule, the principle applies to marketing as much as sociology and economics.

Essentially, for every ten campaigns you put into the world, two will generate 80% of the results...