One of the trickiest parts of marketing via email is identifying what impact that the marketing has on your contact base – are they reading it, are they receiving it, when? Any patterns?
Thankfully, your BriefYourMarket system has a whole suite of reporting to help you answer these questions! Please see below for links to guides on the specific report type:
Send Status Report – A simple report on how many emails have sent
Summary Report – A comprehensive report including as much of the info you need to know as is possible at a glance
Forwards Report – A short report on all the forwards your contacts may have done
Opens Report – A short report showing all opens of the send
Bounce Report – A short reporting showing bounces and the reasons for these
Interaction Status Report – A set of short reports indicating who is pending send, has been sent to, opened, etc
A/B Testing Report – A brief report on A/B testing of a send
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